Berk International to Feature MightyWipe® Max at SEMA Show 2024

Berk International to Feature MightyWipe® Max at SEMA Show 2024

If you’re heading to the SEMA Show in Las Vegas this November 5-8, make sure to swing by the North Hall, booth #13023, where Berk International will be showcasing their latest innovation: MightyWipe® Max Microfiber Roll Towels. As the newest addition to the MightyWipe® product line, MightyWipe® Max enhances an already trusted lineup of advanced cleaning solutions, all of which will be featured at the show.

This isn’t just another cleaning product; it’s a microfiber solution that’s reshaping how the automotive industry handles everything from grease spills to surface polishing. Designed with durability and efficiency in mind, MightyWipe® Max is built to tackle the tough demands of automotive cleaning, and we couldn’t be more excited to show it off.

“We’ve always been driven by innovation, and MightyWipe® Max is no exception,” says Jake Berk, President of Berk International. “We wanted to create something that combines strength, absorbency, and the convenience of a roll format, without sacrificing sustainability.”

Why MightyWipe® Max is Built for the Automotive Industry

Let’s dive into what makes MightyWipe® Max so special—and why it’s a must-see at SEMA.

  1. Unmatched Absorbency for Heavy-Duty Tasks
    Think of those moments when you’re faced with an unexpected oil spill or need to give that engine block a thorough wipe-down. MightyWipe® Max is your go-to solution. Its advanced microfiber technology absorbs liquids and debris up to five times better than traditional paper towels, cutting down on cleaning time and getting the job done right the first time.
  2. Durable and Reusable
    In an industry where durability is non-negotiable, MightyWipe® Max delivers. These towels can be washed and reused up to 50 times, which means fewer trips to restock and less waste. It's a win for both your budget and the environment.
  3. Virtually Lint-Free for a Perfect Finish
    No one wants lint on freshly polished surfaces, especially when working on high-end vehicles. MightyWipe® Max ensures that your finishing touches are flawless, making it ideal for polishing chrome, wiping down dashboards, and cleaning windows—all without leaving behind any unwanted residue.
  4. Minimizing Cross-Contamination
    In a busy shop environment, hygiene is key. With its perforated roll format, MightyWipe® Max allows you to tear off just what you need, reducing the risk of contamination from other towels. Plus, the color-coded system (red and blue) lets you assign specific towels for different tasks, making sure everything stays clean and organized.
  5. A Cost-Effective, Space-Saving Solution
    Why take up more space than necessary? MightyWipe® Max fits perfectly on standard kitchen roll towel holders, saving valuable workspace while providing more towels per roll than typical flat-packed options. It’s an affordable, efficient cleaning solution that doesn’t compromise on quality.

Why You Should Visit Berk International at SEMA 2024

We’re not just bringing products to SEMA—we’re bringing innovation. MightyWipe® Max is the result of years of development and testing, and we can’t wait to share it with you. Whether you’re a distributor or an automotive professional looking to optimize your cleaning process, our team will be on-site to answer all your questions and give live demonstrations.

Join us at booth #13023 in the North Hall, and let’s talk about how MightyWipe® Max can transform the way you handle your cleaning tasks in the automotive industry.

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Syd Berk Marketing Director

Syd Berk is the Marketing Director at Berk International, bringing over eight years of extensive experience in the marketing field. She specializes in digital marketing and graphic design, leveraging her expertise to drive brand awareness and engagement.

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