Berk International Cleans Up at the 2024 SEMA Show in Las Vegas
If there’s one group of people who really care about shine, it’s automotive enthusiasts. And each year, the innovators who support this community come together for the SEMA show, held in November at the Las Vegas Convention Center.
The SEMA show, hosted annually by the Specialty Equipment Market Association (SEMA), is a premier trade event for the automotive specialty products industry. It brings together manufacturers, buyers, and industry professionals from around the globe to showcase the latest innovations in automotive performance, styling, and technology.
The event features a vast array of exhibits, educational seminars, and networking opportunities, making it a hub for industry trends and business growth. Its importance lies in its role as a catalyst for innovation and collaboration, driving advancements in automotive design and engineering while providing a platform for businesses to connect and expand their market reach.
Berk International is a recognized leader in serving this community through its innovative line of MIGHTYWIPE® products. MIGHTYWIPE® is a low-lint, latex-free, cellulose and synthetic based disposable wiper that offers superior wet strength and absorbency. MIGHTYWIPE® is available in a light, medium, and heavy duty basis weight.
Microfiber wipes are valuable in the automotive industry because they effectively clean surfaces without scratching or damaging them. They are highly absorbent, making them ideal for removing dirt, dust, and spills from both interior and exterior surfaces. Additionally, microfiber wipes can reduce the need for chemical cleaners, promoting a more environmentally friendly approach to vehicle maintenance while ensuring a high-quality finish.
Representing Berk International at the 2024 show were Jake Berk, President; Sean Meara, Account ExExecutive; and David Reynolds, Account Executive.
When it comes to the cleaning needs of the automotive specialty market, Berk International is truly ‘on a roll’!
