How General Sales of Virginia Partnered with Berk International to Fulfill Customer Needs and Grow Sales

New Challenges for a Trusted Distributor

Lee Stephenson and his brother purchased General Sales of Virginia from their father in 2020. The company, which has supplied Southwestern Virginia’s education, food service, and manufacturing industries with cleaning and hygiene products since 1982, had built a reputation for on-time delivery and outstanding customer service. But the onset of the pandemic caused a sharp increase in demand for hygiene products, while at the same time crippling many aspects of the supply chain.

Thriving in Changing Economic Times

General Sales of Virginia found the perfect manufacturing partner in Berk International. Berk’s capacity for flexibility and resourcefulness matched the distributor’s commitment to finding a path forward to fulfilling customer demand. Together, they forged innovative solutions that drove growth even in the most challenging circumstances.

Wondering how partnering with Berk International enabled General Sales of Virginia to experience growth even when other distributors fell short of meeting customer demand? Download the case study here!