Berk International Helps Denver Distributor’s Customers Pivot During Pandemic

Berk International Helps Denver Distributor’s Customers Pivot During Pandemic

Company Profile

Berk’s Jan/San distributor has served Denver-area businesses and other nearby Colorado companies since 1969. Many of its customers are family-owned small businesses like itself. The company’s current president represents the second generation of the family business.

 

The company's customer base includes food service companies and other large and small businesses which use Berk's line of wipes. When a customer needs something special or unusual, the distributor's sales and service team members use Berk resourcefulness to fulfill their customers' requests.

 

Summary

The distributor has served Denver-area businesses and other nearby Colorado companies since 1969. There was one main challenge during the global pandemic: finding the products its customers requested. Berk helped the distributor guide its customers by developing creative workarounds using various types of wipes. The Berk team repurposed the products they had on hand, and showed the distributor how to present adapted solutions to its customers.

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